Impact of advertising policy of multinational companies on youth

Impact of advertising policy of multinational companies on youth

 Many Bangladeshi advertisements have been discussed from time to time for fancy presentations and circus utterances. Needless to say, many Muslim brothers who restrict Islam to 5 daily prayers and 30 fasts are quite influenced by this advertising policy which quotes various 'popular (!)' Ad daily  In this article, I will discuss the advertising policy of a multinational company that seems to have the most detrimental effect on my eyes, InshaAllah.

 Bharti Airtel, an operator company that started its operations in the Bangladeshi market in 2006 under the name 'Warid Telecom', started its business activities under the name Airtel in 2010. As part of their advertising policy, they chose friendship as their motto. Their motto was to strengthen friendship as much as possible.  And to the youth who have glorified the circle of friends.

 To this end, in 2012, they brought to the TV screen an interactive drama called 'Circle of Friends'. Interactive drama is a genre drama whose script is not pre-determined. The author or director fixes the concept and based on it the next situation is selected through different stories.  Airtel invites friends from all over the country to send them their diverse experiences. In this case, the concept of the play is that two boys and girls who are friends, when they come back at night to do some work, the car breaks down in the middle.  At that time, the conversation between them was very fruitful and it was said that the time of the incident was 11:30 pm! The boy's answer to the question of the girl's homecoming was that many people spend the night in the street and what is it ?! Which means that the need for homecoming is just a roof over one's head!  Or the matter of two unmarried men and women spending the night there is absolutely worthless, only the place of the head is discussed!

 I was 11 years old at the time. I don't remember exactly how Airtel's advertising policy affected me, but I have no doubt that Airtel's policy has done a lot of damage.

 Under the same advertising policy, they release several small screen dramas like 'Vitamin-T' and 'Bhalobasha 101' so that they launch a bunch of young children. In the plays, it is seen that a group of children go for walks and they are all 'friends'.  Everything is happy there! Dangers, advantages and disadvantages are all happy in their lives. In all these plays, there is no sorrow in their life, only 'Para' which is presented in a more joyful way. Those of us who were young viewers were amazed at how peaceful life is in the drama.  They don't even see any role of their parents in their life! Some of them live in a very neatly arranged flat. They don't see any discussion with their parents. They pick up their mobile phones for any work and start solving problems by saying 'friend'.  'Hang out' in a group of children or 'smart' language mixed in English Bengali would all be very interesting! No family is needed to have such a 'cool' happy life! Only a bunch of boy-girl friends and 'strong network Airtel across the country'  !

 Then comes the next step of decline. A bunch of kids launched by Airtel started to stand on their own feet after a year. Some did become heroes of 'Roomdate'.  They have become icons for the rising generation and for the rising generation too! These 'icons', which have been repeatedly discussed through women's scandals and pornographic music videos, have been a success for many of this generation! They come and hold seminars in the highest schools of the country!

 What to do now? In the field of education, we may be able to create a separate platform for Islamic beliefs, start a campaign with love outside of marriage, promote marriage and fight against adultery. But the multinational companies' advertising policies and  What can we do against the children who have the attitude of 'I can't get lost anywhere'? We can't open the Islamic drama movie industry. So what will be the weapons of those who are fighting in this sector ??

 We need to keep an eye on media coverage. The media will never promote our ideology. That is why we need our own media platform. Non-profit satellite TV channels. Through this we can present the real heroes to the youth.  On the contrary, we will highlight Sheikh Ahmed Didat, who was paralyzed but continued to preach with his eyes open.  Many siblings are completely unaware of the definition and discussion, but consider youtubers and vloggers as their idols and dream of success in the future. The number of siblings who are not interested in serious reference based writings of our religious brothers is high.  Intoxicated with love, we invite such a huge young population in any way  If this is not done, they will become more confident in the life of these multinational companies. We have to make arrangements for open discussion at the national level on our media platform. Where 56 thousand are taught from the beginning of primary education.  We should not expect that the people within the square mile are our own, the proverbial talent of the foreign religious brothers there or the extraordinary discussion will touch too many people.  Influencers with bizarre gestures in front of the camera can no longer be called icons anyway, the lives of the dramas created by Airtel and Airtel following in the footsteps of the close-ups are really meaningless!  And youngsters, they say we care about your long-distance relationship  We also need to discuss the advertising policies of the country and multinational companies. We also need to think about this sector.  It is becoming a sensation. Because free-mixing and an opportunity to promote Western culture is not being left out at the moment! The time to be alert is not over yet!

 Our goal should not be for the general public to listen to the writings and discussions of our religious brethren. Rather, our goal should be for this large community to learn to think for themselves what is actually being swallowed in the name of advertising. Every young person should have background music or advertising lifestyle before them.  We will never be able to explain the boundaries of halal haram until the multinational companies with these young people walk around the boundaries of halal haram. In this case, a hadith can be narrated-

 Narrated Nu'man Ibn Bashir:

 He said that the Prophet (peace and of Allaah be upon him) said that halal is clear and haraam is also clear, there is a lot of ambiguity between the two.  The person who renounces the doubtful act of sin will be more renounced in the matter in which the sin is obvious.  On the other hand, a person who dares to commit a doubtful act of sin has a considerable risk of falling into the act of obvious sin.  Sins are God's protected area, the animal that grazes around the protected area is likely to enter that protected area.

 Sahih Bukhari, Hadith No. 2051

 In this case, it can be said that due to our indifferent discussion on advertising policy in the past, perhaps the brazenness of the name 'friendship' which had clear boundaries of halal and haram has become blurred due to so many years of advertisements and publicity.  It has crossed the dangerous line and is now roaming the vast areas of the Haram. So immediately the religious brothers should discuss this sector and convince the youth that a company is promoting much more with its business!